The Dark Knight Rises - Case Study

Discuss how the film viewing experience has changed with reference to Warner Bros and 'The Dark Knight Rises'. What may the future hold? (Make reference to finance, organisation, production, distribution, marketing and exhibition.)

BASIC INFO:

• Release date: 20th July 2012

• Genre: Action/crime/drama

• Running time: 165 mins

• Director: Christopher Nolan

• Main actors: Christian Bale, Tom Hardy, Anne Hathaway, Gary Oldman, Michael Caine

FINANCE:

• Budget estimate: $250, 000, 000 (most expensive Batman movie)

• Box office: $1, 081, 041, 287

• Profit estimate: $831, 041, 287

ORGANISATION:

PRODUCTION:

• Development: Christopher Nolan (director of the trilogy) only agreed to make the third movie if he found a good enough story. After thinking about it for over a year, he finally agreed to make it with Bane as the villain. The story is considered a mix of 2 comic book stories, 'Knightfall' (1993) and 'No Man's Land' (1999), and the mini-series 'The Dark Knight Returns' (1986)

• Filming: Nolan didn't want to film the movie in 3D but filmed over an hour of it in IMAX ('The Dark Knight' only had 28 minutes filmed in IMAX). 

DISTRIBUTION:

Main distribution company: Warner Bros. Pictures (owned by Time Warner)

• Special screening for over 100 critics and reporters: 7th July 2012

• Premiered at AMC Lincoln Square Theater in New York: 16th July 2012

• Premiered at Leicester Square in London: 18th July 2012

• Available on DVD and Blu-Ray (U.K.): 3rd December 

MARKETING:

Many different techniques were used to promote 'The Dark Knight Rises':

• An Official website was launched in 2011 including an encrypted audio file that was decrypted by users to the Twitter hashtag '#TheFireRises'

EXHIBITION:

*Wikipedia

*http://www.slideshare.net/Liamattridge/the-dark-knight-rises-and-the-woman-in-black-case-study